Fuel businesses want more competitive advantages to meet their increasing customer needs more efficiently. They wish to save their time, space and money along with keeping their inventory low while adapting to the ever-changing customer behaviour. And that is why fuel delivery businesses have decided to provide value-added services into their business.
The variety of value-added services offered for the handling of products and processes before, during, and after certain activities in the transportation and storage of goods optimizes the whole supply chain.
Due to this, the fuel delivery businesses can efficiently meet the standards and regulations of fuel delivery. Furthermore, value-added services also allow fuel delivery service providers to meet all the requirements of their clients related to fuel delivery and quality maintenance.
But before you start building an on-demand delivery app for your fuel business, you first need to know what a value-added service is and how it can help you. In this blog, we will discuss with you the meaning of value-added service and will also show you it’s different types.
Also, we will show you the benefits of adding value-added services into your on-demand business model of fuel delivery.
What does a value-added service mean?
Value-added service is an additional feature that is used to provide a better experience to the customers. The best example of value-added services is telemedicine and the collection of blood samples provided by the hospitals.
Value-added services provide additional support to the existing product and generate additional revenues for the business. Moreover, value-added services are profitable on their own as it pays off the product cost. Along with this, value-added services can increase the demand for your products or services.
After understanding the meaning of value-added services, let us look at different types of value-added services that can be added to an on-demand delivery solution for fuel delivery business.
Which value-added services can be added to a fuel delivery business?
Most of the companies provide value-added services to customers which are additional benefits received on the purchase of a new product or service. Value-added services are generally the add-ons that can help you to build goodwill and can help you to grow your fuel delivery business if you can use them properly. The following are some of the value-added services that you can integrate into your fuel delivery business:
You can offer accessories to your customers along with offering a fuel delivery service. These accessories consist of a fuel pipe, nozzle, etc. Also, you can provide your customers with an annual maintenance contract to repair their accessories. You can charge a nominal fee from your customers for this annual maintenance contract. In this way, you can get an opportunity to earn some extra income.
After completing a specific distance, it becomes necessary to change the oil of a vehicle. However, the frequency of changing oil differs from vehicle to vehicle depending on the vehicle’s condition. A failure in oil change can damage your vehicle in the long run that can cost you a lot.
Fuel delivery businesses can also provide oil change as a value-added service to their customers. Moreover, oil change services help your customers to increase the life cycle of their vehicles.
Fuel delivery businesses can offer car washing services to their customers. Also, they can offer an additional option for petrol wash to their customers. In this way, fuel companies can help their customers to keep their vehicles brand new.
Apart from this, the car wash can improve the usability of the customer’s vehicle. Also, the car wash will increase the lifespan of the vehicle.
Fuel cards are trending nowadays in the fuel delivery markets. A fuel card is a kind of payment card that is offered by fuel delivery companies to their customers. It enables fuel delivery admins to get more repeat purchases.
Let us say, you are offering some points on the fuel card on the specific amount of fuel purchase. Now, the customer will purchase more fuel from you to get more points. In this way, a fuel card can help you to increase repeat purchases.
Apart from this, there are several other benefits that a fuel card can offer such as high payment security, cashless transactions, lesser payment frauds, detailed invoice, etc. Also, fuel delivery businesses can set up a purchase limit on this fuel card to keep a tab over all the business expenses.
After-sales support is any type of service provided by the fuel delivery company to its customers after fuel purchase. After-sales services mostly include support regarding the warranty, repair, driver training and system upgrades.
Benefits of value-added services for fuel delivery solution
Today, businesses have to work hard to attract, engage and retain customers. With value-added services, fuel delivery businesses can extend the reach of their services or create a brand new offering to imbue it with additional values. Also, they can drive better customer acquisition, increase customer retention, and build everlasting brand loyalty.
But the benefits of value-added services are not just limited to this, here are some more advantages of integrating value-added services in the fuel delivery business:
Value-added services can help you to increase your business profits. Adding value to a product or service enables the business to attract more customers that can boost their sales and profits. Value-added is effectively the difference between a product’s price to consumers and the cost of producing it.
Boosts customer acquisition
Value-added services can help the fuel delivery businesses to build excellent relationships with their customers by enabling them to add value to their customers’ lives. For example, if you offer a value-added service to your customer and he likes it.
Then, he will also share his experience of using your value-added services within his circles. In this way, you can acquire more customers as your value-added services will be circulated to a large number of people.
Moreover, fuel delivery businesses can work out with their marketing team to find the pain points of their customers. Moreover, fuel delivery businesses need to design their value-added service in such a way that it reflects their company’s value.
Also, you can take the help of customer analytics to make your value-added services more customer-friendly. Customer analytics will show you who is using your product and how they are using it.
Product differentiation helps businesses to thrive in times of high competition. And it is almost impossible to differentiate the product in such a scenario. However, fuel delivery businesses can differentiate themselves by offering ‘Value-added services’ to the customers.
To differentiate their services from the competitors, fuel delivery businesses can offer premium memberships to their customers. In this membership, they can offer some extra benefits to the members compared to others.
Strengthens customer loyalty program
Along with customer loyalty services, customers like to get something extra. Value-added services also provide great support to the existing loyalty programmes of a fuel delivery business.
This addition of value-added programmes to customer loyalty enables the fuel delivery businesses to strengthen their relationship with the customers by providing them with ‘something extra’.
Personalised customer services play an important role in attracting new customers and retaining old ones. Thus, by offering value-added services, you can make your customers feel ‘extra special’.
Along with this, you can analyze the purchase pattern of your customers to create better-targeted offers. For example, your customer purchases a specific amount of fuel every time. Then you can provide him with some points which he can redeem to get extra fuel.
Also, you can reward your customer for sharing their valuable feedback. For this, you can give credit to the customer by tagging its social media profile with the review or feedback on your social media platform or you can send him a small ‘thank you’ note.
Builds brand value
Include your customers to your brand by adding value-added services into your fuel delivery business. For this, you need to make a community forum for your customers. Also, you can include your customers on your social media platforms by enabling them to top post their experiences about your fuel delivery service.
Apart from this, you can also upload an interview with your team members on your Youtube channel. These are only two low effort, high-value ways to expand your brand story that will surely enrich the experience of your customers with your brand.
The ever-changing needs of customers have forced companies to adopt new profitable solutions to meet those needs. So in upcoming years, it may be possible that we will witness some new value-added services in fuel delivery markets.
By developing a top-notch fuel delivery solution, you can offer value-added services to your customers. A fuel delivery solution can save both your time and money that can be steered to the development of new products or opening new markets and income pipelines.
I hope this blog has provided you with all the relevant information regarding the implementation of customer loyalty in the fuel delivery business. Thank you for reading this blog.